Traceability in the Red Meat value chain

Traceability in the Red Meat value chain

09 August 2021

Have your say about Traceability in the Red Meat Value chain

The University of New England (AGBU/Animal Science) is searching for Australian sheep and Beef producers, pastoralists, lot feeders, processors and service providers to provide input into the feasibility and benefits of using DNA for traceability in the red meat value chain.

With assistance from Dr Rob Woolaston and Dr Alex Ball, The project is funded via the Food Agility CRC under a theme called “Using Genotyping for Individual Animal Identification and to Support Provenance Claims, and the CRC is working closely with Meat & Livestock Australia and their Integrity Systems group.  Our plan to investigate a “whole of industry approach” that will encompass the various players in Australia’s beef and lamb industries, with 8 million calves and 32 million lambs born each year.  We want to cover the technical aspects as well as the value proposition of such a system, again, for the various players within the supply chain.

Reponses collected within the online survey will be anonymous.  The survey should take around 20-25 minutes to complete.

Links to the survey are as follows:


Should you have any feedback or concerns about the conduct of this survey you can contact the project leader Dr Steve Miller (AGBU) at