Leading Breeder 23... Register now!

Leading Breeder 23... Register now!

March 02 2023

When: Wednesday 15th March 2023, 12.00pm to Thursday 16th March 2023, 1.00pm

Where: Bendigo VIC (vicinity of the showground)

Cost: $125 for conference including dinner, or $55 for dinner only (held at the conference location)



DAY 1 Wednesday15 March

12pm - 1pm - Arrival, registration and lunch

Session 1
1pm – 3pm
A panorama view of
genetics and updates
for your business
Conference welcome & Sheep Genetics update
Peta Bradley MLA
Powering our genetic engines of the future
Steve Miller Animal Genetics and Breeding Unit
Developing indexes – showcasing the new developments of the Index software
Andrew Swan Animal Genetics and Breeding Unit
Better businesses driving genetic progress
Allan Ryan Hargraves Institute


Afternoon tea


Session 2
3:30pm – 5pm
From genomics to plate.
Engaging with breeders
through to consumers.
Underpinning genomic selection with reference populations – outcomes of the MLA Resource Flock and what’s next
Julius Van Der Werf University of New England
Outcomes of the ALMTech project and what it means for capturing eating quality data
Sam Walkom Animal Genetics and Breeding Unit
Understanding and measuring our lamb product (live demonstration)
Peter McGilchrist University of New England & Matt Tyquin Ashburton Meats


Conference drinks and dinner


DAY 2  Thursday 16 March

Session 3
8:30am – 10:30am
Designing breeding
Sheep Genetics MateSel success
Chloe Bunter & Marnie Hodge MLA
Balancing constraints of breeding programs – learnings from other industries globally
Brian Kinghorn MateSel
MateSel in practice
Debbie Milne Richmond Hill Agribusiness
Panel session – your questions answered


Morning tea


Session 4
11am – 1pm
Achieving sustainability
outcomes – what role
does genetics play?
Carbon Neutral by 2030 – what role do our sheep breeders play?
Sarah Strachan MLA
Genetics sustainability projects for sheep – what is possible and how to get involved
Daniel Brown Animal Genetics and Breeding Unit
Breeding for sustainability – a case study in Beef
Jon Wright Coota Park Blue-E
Breeding for reproduction – what are the long-term outcomes? Evidence from the South African Selection lines
Schalk Cloete Department of Animal Sciences at Stellenbosch University
Conference close
Peta Bradley MLA




2pm – 4pm
The 5 Keys to Magnetic Marketing for your Sheep Stud Business in 2023
2-hour workshop provided by Agriculture Victoria that aims to increase visibility and develop strategic marketing direction to attract new client interest.
Develop a clear content marketing plan and marketing messaging that acts as a magnet for Stud Breeder’s ideal clients while saving time and unnecessary marketing expenses. Stud breeders will be able to strategically turn their focus towards digital marketing that truly makes an impact in their business.
This workshop hosted by Tegan Buckley, Mallee Marketing will deep dive into strategic actionable marketing activities for stud sheep breeders to implement in their business in 2023 and beyond. Stud breeders will walk away with a clear plan and renewed confidence on how to increase visibility, attract new customers and make better use of their digital marketing platforms to promote their genetics to the next generation of farmers across a broader online audience.