Leading Breeder 23... Register now!

When: Wednesday 15th March 2023, 12.00pm to Thursday 16th March 2023, 1.00pm

Where: Bendigo VIC (vicinity of the showground)

Cost: $125 for conference including dinner, or $55 for dinner only (held at the conference location)

DAY 1 Wednesday15 March

12pm - 1pm - Arrival, registration and lunch

Session 1 1pm – 3pm A panorama view of genetics and updates for your business	Conference welcome & Sheep Genetics update Peta Bradley MLA
	Powering our genetic engines of the future Steve Miller Animal Genetics and Breeding Unit
	Developing indexes – showcasing the new developments of the Index software Andrew Swan Animal Genetics and Breeding Unit
	Better businesses driving genetic progress Allan Ryan Hargraves Institute

Afternoon tea

Session 2 3:30pm – 5pm From genomics to plate. Engaging with breeders through to consumers.	Underpinning genomic selection with reference populations – outcomes of the MLA Resource Flock and what’s next Julius Van Der Werf University of New England
	Outcomes of the ALMTech project and what it means for capturing eating quality data Sam Walkom Animal Genetics and Breeding Unit
	Understanding and measuring our lamb product (live demonstration) Peter McGilchrist University of New England & Matt Tyquin Ashburton Meats

Conference drinks and dinner

DAY 2 Thursday 16 March

Session 3 8:30am – 10:30am Designing breeding programs.	Sheep Genetics MateSel success Chloe Bunter & Marnie Hodge MLA
	Balancing constraints of breeding programs – learnings from other industries globally Brian Kinghorn MateSel
	MateSel in practice Debbie Milne Richmond Hill Agribusiness
	Panel session – your questions answered

Morning tea

Session 4 11am – 1pm Achieving sustainability outcomes – what role does genetics play?	Carbon Neutral by 2030 – what role do our sheep breeders play? Sarah Strachan MLA
	Genetics sustainability projects for sheep – what is possible and how to get involved Daniel Brown Animal Genetics and Breeding Unit
	Breeding for sustainability – a case study in Beef Jon Wright Coota Park Blue-E
	Breeding for reproduction – what are the long-term outcomes? Evidence from the South African Selection lines Schalk Cloete Department of Animal Sciences at Stellenbosch University
	Conference close Peta Bradley MLA

Lunch

2pm – 4pm
Post-conference
workshop

The 5 Keys to Magnetic Marketing for your Sheep Stud Business in 2023
2-hour workshop provided by Agriculture Victoria that aims to increase visibility and develop strategic marketing direction to attract new client interest.
Develop a clear content marketing plan and marketing messaging that acts as a magnet for Stud Breeder’s ideal clients while saving time and unnecessary marketing expenses. Stud breeders will be able to strategically turn their focus towards digital marketing that truly makes an impact in their business.
This workshop hosted by Tegan Buckley, Mallee Marketing will deep dive into strategic actionable marketing activities for stud sheep breeders to implement in their business in 2023 and beyond. Stud breeders will walk away with a clear plan and renewed confidence on how to increase visibility, attract new customers and make better use of their digital marketing platforms to promote their genetics to the next generation of farmers across a broader online audience.

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